About Us > Strategic Vision

Henderson's Line Up Strategic Vision

Henderson’s Line-Up specializes in steering, suspension and brakes— the three essential components for safe and comfortable driving in all types of vehicles. In addition, we perform various upgrades and safety-related services on motorhomes, commercial medium duty and heavy-duty trucks, busses, pick-up trucks, SUVs, vans and passenger cars.

How We Serve

We get excited about helping our customers enjoy Safer and Happier Driving by optimizing their vehicle’s handling and comfort. We truly feel this is why God has called us together as a team to serve the purpose of this current generation. We realize that having the right people in the right place is crucial for our success because there is a specific design and plan for each one of us. Our team members feel a sense of satisfaction and accomplishment because they know they have genuinely met the needs of customers by acting in their best interests.

Our Team

Our team members have a sense of ownership and delight in the successes and of the company. Management serves as examples in teaching them the golden rule by serving them and encouraging them to be the best they can be. We all do our best to serve each other as we realize that we have internal customers as well as external.

Our suppliers feel like partners with us because we clearly share our expectations and vision with them. They are paid promptly and we never do anything to take advantage of them. We seek to make our relationship with them one of long-term commitment and loyalty as long as their product fits the needs of our customers. They truly enjoy working with us.

We pray for all these key relationships as we interact with them and bring clarity into our lives by living the values we believe in. We strive to do the right thing for the right reasons. Barbara and I are grateful for the blessings God has given us and want to bless our families and those ministries that have been sown into us.

We are delighted that we can offer retirement funds, health benefits and see people grow.

The Henderson’s Line-Up Philosophy

We believe the most important thing we owe the customer is an accurate diagnosis followed by the education to help them choose their best options. With proper information, this allows the customer to make an informed decision regarding a service or upgrade procedure no matter how big or small it is.

The biggest problem we see in our industry is failure to take this systemic approach in the diagnostic process. We sometimes call this the “Magic Bullet Approach.” Sometimes it works, but most often it does not. In every profession, an integrated approach needs to take place.

Synergy is created when we get the different systems to function in harmony. Our goal is to create synergism where the customer’s coach has optimum handling while providing optimum comfort.

This is not always attainable with the wrong type of suspension or wrong vehicle for the application. Sometimes it is in the customer’s best interest to tell him or her that it would not be in their best interest to use this vehicle for their plans.

Design, purpose and function are crucial to achieve the desired result. This means we must take the time to invest in the relationship side of the equation and spend the customer’s money like it was our own money when considering the best course of action.

Building a bridge of trust between our customers and each other leads to true success. When we do the right thing for the right reasons, we find our needs are met as well as the needs of our customers. We are not perfect and we openly admit it. Our customers are not perfect either and we can learn each day by forgiving each other.